Android are apparently starting to win the war against Apple’s massive mobile marketshare in the US. While originally being quoted back in May by Gartner with a 36% share in the mobile market, they have leapfrogged to a 52% share this month. Surely a sign that Android are making great in-roads to becoming the front-runners in an increasingly competitive market.
So what does this all mean? Well considering Apple have slipped down to 29% with their iOS and Blackberry are knocked back to a mere 11% share, it means that Android are definitely doing something right. Windows Phone 7, Windows Mobile and webOs are holding a tiny 5% each, despite having their moments in the spotlight.
I find it very interesting on the moves recently. As you may remember, Google acquired Motorola a short while back. So the other mobile manufacturers (such as Samsung and LG) are having to compete against their platform’s owner for the same turf. It’s going to make for a very intense battle which I feel might leave iOs in the sidelines. They could end up so intent on fighting each other that they continually outpace Apple.
However, this could carry the flipside of allowing Apple to create an unique element of their own to push under the shadow being cast by the emerging Android empire. Time shall tell whether Android as an entity can split itself up enough to offer a unique experience to each manufacturer’s model. If that’s achieved, then it will be hard to battle against.
Of course, this all comes as a slight surprise as Apple are widely thought to be the masters of all things mobile at the moment. I know here in the UK they by far hold the largest piece of the mobile pie. I can only hope more people come to their senses and make the move to Android to follow our US peers.